Thursday, November 28, 2019
Identify barriers to effective communication free essay sample
There are many factors that will influence a child young persons development and well being. Poor diet or lack of food will have an effect and can also contribute to the child/person suffering from health issues as a consequence. This will affect there emotions and maybe hormones, they may appear withdrawn or suffer from a low self esteem, they may have problems with there sleep pattern. They may have been left alone to fend for themselves there family background may be non existant so they have no ideas how to form relationships or have ever had any form of security provided, they may have never seen a doctor or dentist which would also have a affect to their health and wellbeing. 2. 2 We can support children and young people by providing them with advice and information about there choices and options they have. Comment on there appearance of there clothes abd there environment help them make correct choices to promote there self esteem, encourage them to find there hidden talents, encourage them to talk about there interests and abilities and encourage them to participate inn recreational activities, show them what options are available to them , give them praise upon there achievements. We will write a custom essay sample on Identify barriers to effective communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. 3 Explain the meaning of goals and targets familiarise them within a plan , identify areas they will aim for as there targets, include them in the planning process contribute to building of there self esteem of the children and young persons within your care. When planning a child or young persons goals and targets involve the child or young person within the planning and ensure that the planning process is realistic. Make sure the tasks and activities are achievable, there is no point in making the tasks that they will not be achieved , this would have a negative impact on the childs young persons self esteem. If you plan for realistic goals to achieve the child young person will benefit from the outcome this will enhance on there confidence and self esteem and will grow. This is a theoretical approach that enables children and young persons to focus and get through the problems they have experienced in there lives and also enables them to enhance on there skills to cope with any encounters they may have to encounter in the future. It is not saying that conflicts and obstacles do not exist there will be times in there lives they will encounter the same problems as they have done in the past but in the future they will learn to deal with them better when they occur. A child young person will still be able to achieve there hopes and dreams and ambitions. It has a positive out look on life also how life will progress, where you live, the relationship you have, the family, hobbies and even what choices of food you like to eat to what clothes you will wera, the furniture you like in your home. It supports a person and gives for self esteem and well being, confidence to children and young peoples lives. The choices we make aa a care worker can have an impact on the person in our care, so knowing our limits and competence is a good thing we should not put our own beliefs and preferences onto the children young person we look after. You could for example put a childs safety at risk by missing a safeguarding issue, we should always seek advice if ever unsure by consulting our seniors for guidance if a situation you are dealing with is beyond your knowledge as this could be detrimental to the person in your care. Evertone who is in employment has rights under the employment act , there are rules and regulations, legislation and policy and procedures that are in place to give guidance and assistance to protect workers and persons they care for. and there families. They give you guidelines of how to perform your working role, guidelines of what they expect from workers agreed ways of working.
Monday, November 25, 2019
French Culture and Civilisation Essay Example
French Culture and Civilisation Essay Example French Culture and Civilisation Essay French Culture and Civilisation Essay Night Flight, the Little Prince) Marguerite Duras Marguerite Yourcenar With Alain Robbe- 1st woman acad?Ã ©micienne Grillet et Nathalie Sarraute, created a new genre: LAcad?Ã ©mie Franpise: nouveau roman, founded in 1635 to protect The lover French language Moderato cantabile 4 17 Nobel Prizes for French literature since 1901 0 1901 Sully Prudhomme (The first Nobel Prize in literature) 1904 Fr?Ã ©d?Ã ©ric Mistral (wrote in Occitan) 1911 Maurice Maeterlinck (Belgian) Romain Rolland 1915 Anatole France 1921 1927 Henri Bergson Roger Martin du 1937 Gard Andr?Ã © Gide 1947 1952 Franpis Mauriac Albert Camus 1957 1960 Saint-John Perse 1964 Jean-Paul Sartre (declined the prize) 0 1969- Samuel Beckett (Irish, wrote in English and French) 0 1985 Claude Simon 2000 Gao Xingjian Contemporary writers Bernard Henri Levy Michel Houellebecq Bandes dessin?Ã ©es: a very popular art form Tatiana de Rosnay Text International Comic Strip Festival Angoul?Ã ©me Poitou Charente to 03/02 /13 Composers Hector Berlioz (1803-69 Symphonie Fantastique) Anne Favier-Townsend Georges Bizet (1838-75 carmen) 29 5 Jacques Offenbach Leo Delibes (1836-1891 coppelta, Lakm?Ã ©) (1819-1880 Tales of Hoffman) Contemporary music Jean-Michel Jarre Gipsy Kings Painters- 17th century Nicolas pousstn (1594-1665) George de la Tour (1593-1662) Debussy (1862-1908 Clatr de Lune) Ravel (1878-1937 Bolero) Saint Saens (1835-1921 -Carnival of the animals) Famous abroad unknown to French young people? Edith Piaf Charles Aznavour Painters: 18th century Eugene Delacroix (1798-1863) Francots Boucher (1703-1770) 6 Painters: 19th century Edouard Manet 1832-1883) Berthe Morisot Edgar Degas (1834-1917) Claude Monet Henri Toulouse-Lautrec (1864-1901) George Seurat (1859-1891) Camille Pissaro (1830-1903) Paul C?Ã ©zanne (1839-1906) Pierre-Auguste Renoir (1841-1919) Paul Gauguin (1848-1903) Painters: 20th century Marie Laurencin Pierre Bonnard 1867-1947 1883-1956 7 Painters Georges Braque (1882-1963) Marc Chagall (1887-1985) Henri Matisse (1869-1954) Sculpture Auguste Rodin (1840-1917) Camille Claudel (1864-1943) French Cinema 0 France : Birth country of cinema. Moving pictures invented 0 All about artistic integrity Usually low budget, few special effects, all about stories, narratives and character development 0 Most French people support the idea that it is legitimate to protect cultural activities from pure market laws and it is the role of the State to protect them and if necessary su bsidise them with public money. This is why there is a Minister for culture. 0 Contrary to the USA where a movie is seen as an entertainment and its success is measured in $, in France a movie is considered a message sent by a director for our reflection. Its success is measured by the number of viewers.
Thursday, November 21, 2019
Portrayal of Vampires in Cult Television, how they have changed and Essay
Portrayal of Vampires in Cult Television, how they have changed and why - Essay Example People have instilled in themselves a sense of dread and terror because of the idea of a vampire. They have believed that these creatures should not be allowed to live. Most legends suggest killings of vampires to eradicate them from the face of the planet, because they ââ¬Ëdo not belongââ¬â¢. However, in the 21st century, today, people have come to terms with the fact that vampires do not exist (Sklar, Rachel). Most people do not believe in the supernatural and idea of immortality in this day and age of fast communication, information and technology. Even then, the idea of maybe having such creatures around and existing excites a vast amount of the population of the world. As seen with time, the most form of popular entertainment has usually been in the form of fiction or letting people think about what ââ¬Ëmightââ¬â¢ exist. Thus, much the same way, vampires have been popularized today through television, books and movies. This is because people crave for an understandin g of things that have not yet been explained by scientists or do not have reason. Staying alive eternally, having super powers to carry out tasks etc are things that human beings get thrilled with because they are not able to do so. It is because of an endless thirst of curiosity that people want to know more and more and try and delve into the unknown. It is because of the same reason that today, people are eager to know about vampires and whether or not they do exist in real life. People often wonder, ââ¬Ëwhat if there is a vampire amongst me and all the people I do interact with?ââ¬â¢ Scary and exciting as it may be, all this has led to the creation of very popular vampire cult television; series that depict forms of vampires, interacting with normal human beings on a daily basis, doing everything they do - and a little more. From Bram Stokerââ¬â¢s Dracula to Stephenie Meyerââ¬â¢s Twilight, these immortal beings have been reflected over the years with dramatic changes in their characteristics and surroundings. In television most of the current ââ¬Å"Vampire Seriesâ⬠have achieved a ââ¬Å"cultâ⬠status. The word ââ¬Å"cultâ⬠depicts a religious group that is devoted to, or even obsessive about what they believe in. The term ââ¬Å"Cult Televisionâ⬠is somewhat close to this. It is a term gained for a show that has an obsessive or even extreme following; a show that might not have been appreciated when it was first broadcast and is a step away from the mainstream. ââ¬Å"There is no single quality that characterizes a cult text; rather, cult texts are defined through a process in which shows are positioned in opposition to the mainstreamâ⬠(Jancovich, Hunt 2004). Since 2008 there has been a different type of vampire on our screens, this is evident through the emergence of television series such as True Blood, Vampire Diaries, Being Human etc. Many of the shows have a ââ¬Å"cultâ⬠following or are of ââ¬Å"cultâ⠬ status. In this dissertation I will be considering why vampires have received an increase in popularity with audiences and whether or
Wednesday, November 20, 2019
Value nd Utility Differ Research Paper Example | Topics and Well Written Essays - 1000 words
Value nd Utility Differ - Research Paper Example The need for strategic management in public sector has made organization to become more accountable for achieving best value performance and within a market concentrated arena. ââ¬Å"It is perceived that theà government can benefit from private sector management and obtain better value for moneyà than by embarking on an infrastructure project by itself, using traditional public ownership and procurement methodsâ⬠(Lienert, 2009, p. 16). In the public sector, value relate to production of goods and service to generate an influence on socio economic problems affecting the society at large. Value is ascertained by an authorizing background, enabling public organizations to influence its utility and provide the necessary finance. The concept of utility of the approach concerns with professional administration in an organizational form, which in any case applies to be a good feature for many public sector organizations. By persuading managers to concentrate on a limited number o f procedures it aims to support precision and utility of strategy accomplishment. In a public sector production processes create value addition in all of the worldââ¬â¢s high technology production. Benefit derives from a trade surplus in revenues from production processes and technology. ... hly distinguished customer experience that eliminate dissatisfaction and brings happiness to customers and increase market share besides facilitating higher revenue growth. BlueJay Manufacturing Company is at crossroads in its development. As the business expands, they faced a crisis: too much business. BlueJay's in recent time product launches are more in demand than had been anticipated by the senior leadership team (SLT). Consequently, they were struggling to find methods to meet that higher demand. BlueJay worked hard during recent years to develop its once tarnished quality image, and the SL Team felt that this approach was the best method to maintain sufficient control of both quality and cost. On the other hand, with product demand now rising radically, a different tact must be considered. Beyond integrating the risks of outsourcing into the assessment, compare the in-house expenses to the supplier proposals BlueJay wants to completely capture the total life cycle expenses for finishing the work with in their own resources and hence outsourcing decision is not made on buy price alone. Though BlueJay does desire to keep the job inside, it necessitated considerable capital investment Butler decided that he wants a cross-functional group with representation from the other departments in the company and feels that he particularly requires the finance group and those entire experts in financial analysis for assessing the production versus purchase decision for the proposal to be given to the SLT. The supply chain program at leading utilities has altered substantially in current years. The original focus on savings cost and organizational effectiveness has evolved, with increased activity across every utility sectors, to confront the challenges of supply, cost
Monday, November 18, 2019
The Concept of Health Literacy in Promoting and Maintaining Adolescent Essay
The Concept of Health Literacy in Promoting and Maintaining Adolescent Health - Essay Example Factors affecting the concept of health literacy in adolescents are discussed. Recommendations to develop and enhance adolescent health literacy are included. Keywords: health literacy, adolescent, health promotion. The Concept of Health Literacy in Promoting and Maintaining Adolescent Health A young diabetic man, aged 14, learns about a new clinical trial on a new diabetic medicine. He goes to the study site to learn more about the trial. The adolescent is asked to sign an informed consent form; he must also have this form signed by his parents. However, once his mother sees the informed consent form, she realizes that her sonââ¬â¢s participation in the trial will put him at high risks of health complications, since his current medicines and health state are in conflict with what is required for and being tested during the trial. This is a routine situation that exposes the role of health literacy for promoting and maintaining adolescent health. Adolescents must be able to read a nd understand health information. They should be able to use this information in ways that empower them to take proper health decisions. It goes without saying, that the adolescent health literacy is affected and mediated by a multitude of internal and external factors. In this sense, the concept of health literacy in adolescents can be defined as the degree to which young people are capable of accessing, reading, processing, and comprehending health information and use this information to take proper health decisions, promote and maintain their health, based on continuous interactions with their social and cultural environments. Literacy and Health Literacy among Australians Health promotion has long been one of the primary goals of health care; yet, it was not before the 1990s that the importance of health literacy was officially recognized. In the early 1990s health literacy was included in Australiaââ¬â¢s health targets and goals (Keleher & Hagger, 2007). These goals and targ ets include improving language skills, population literacy, and public knowledge of health and health literacy, to ensure that individuals have the information and knowledge required to take informed health decisions (Keleher & Hagger, 2007; Borzekowski & Rickert, 2001). Unfortunately, less than one-fifth of Australians have high levels of literacy, which impedes the development and implementation of health promotion policies (Keleher & Hagger, 2007). Only every third Australian possesses functional literacy to cope with their everyday tasks (Jorm et al., 2006). Thus, just about one half of all Australians have the skills and potential to affect health decisions and promote their own health. This raises the question of bringing up health literacy from a young age. Why care about health literacy among adolescents? The answer is simple: there is no health without health literacy. Limited health literacy is associated with increased utilization of health care services (Keleher & Hagger , 2007). Poor health outcomes are direct results of low health literacy (Farrer et al., 2008; Keleher & Hagger, 2007). Low health literacy predicts poor verbal communication with health care providers and poor medication compliance (Keleher & Hagger, 2007). Therefore, it is imperative that adolescents have the level of health literacy needed to promote and maintain their health. Undoubtedly, superior health literacy is one of the foundational elements of improved health in adolescents and adulthood. The long-term effects of literacy on
Friday, November 15, 2019
Imaginative Journeys in The Tempest
Imaginative Journeys in The Tempest Imaginative Journeys in The Tempest by William Shakespeare The Tempest by William Shakespeare develops the notions of power, control, authority and moral order through the representation of imaginative journeys. Responders must suspend their disbeliefs in order to proceed on this speculative journey. An imaginative journey that provokes exploration, challenges our thinking and advances our understanding of ourselves. In the first scene of the play responders learned from Miranda of Prosperoââ¬â¢s magical powers and embarked on an imaginative journey to a place of wonder and magic. Ariel and Prosperoââ¬â¢s great Art and magic is first seen in the opening scenes, when they create a storm; a theatrical coup, in which he seeks vengeance on those who usurped him from his dukedom. He shipwrecks them, placing them on a distinctly sensory journey. It is a dramatic device used by Shakespeare to illustrate Prosperoââ¬â¢s deceptive nature and evil intent as well as his powers of manipulation and perceived ability to control the events around him. Prosperoââ¬â¢s magic books and cape are a symbol of his obsession to power, but also a symbol of his dangerous desire to seek revenge. However, the mock banquet scene makes it evident that Prospero only wanted them to repent and acknowledge their wrong doings. His good powers were to work on the audience and the sinnerââ¬â¢s mind, leading them toward s personal virtue. It is also to restore the corrupted society through the use of his authority; ââ¬Å"the ordination of civility, the control of appetite, the transformation of nature and the means of Grace.â⬠In contrast to good powers, Antonio and Alonzo are considered villains for their past treachery and bad powers. Prospero was exiles from Milan and Antonio seized his great power through underhanded acquisitions and unnatural means. However, this undesirable exercise of power is viewed as dark because of its disruption to social and moral order. Thus both charactersââ¬â¢ enactment of powers in order to gain authority was wrong and malevolent. The notion of bad power is also reflected when Sebastian becomes enticed by the power of Antonioââ¬â¢s words in convincing him of the plot to kill Alonzo and becoming King of Naples. The power of his persuasive language in causing a bad outcome to social and moral order, it reinforces Antonioââ¬â¢s deceitful character. A parody of stupidity towards power exists within Stephano and Trinculo, as they have such absurd ambitions of being king of the island. However, with the ââ¬Å"celestial liquorâ⬠they bear and their state of drunkenness, they do go on an imaginative journey thinking they were the rulers. This is also similar to Gonzalo, who is the loyal and optimistic mediator; the thoughtful male who dreams of a utopia where all are equal, harmonious and order exist. The power of the imagination gives them the opportunity to believe they were of a higher power and status, able to control nature. Lastly, the Arielââ¬â¢s creation of the mock-banquet and his appearance as an avenging harpy, exemplifies Prosperoââ¬â¢s power and that he is the controller of the island; this also reminding the audience the sorts of power he conjures. Ariel is clearly showing a reflection of God, confronting sinners with their misdeeds and convicting them. Although, he is able to implement such powers, both Ariel and Prospero have no control over their true repentance. Alonzo does show signs of regret and sorrow but Antonio and Sebastian are still ignorant and believe they are right. Control and authority is another apparent notion that is evident with the powers Prospero attains. Prosperos power is not as justly attained as he keeps Ariel in unwilling bondage, like Sycorax did. Ariel is under Prosperoââ¬â¢s absolute rule and he has full authority over him. He must beg for liberty and freedom, but it doesnââ¬â¢t succeed as Prospero continuously repeats Ariels past and embedding it in their mutual history; ââ¬Å"Dost thou forget/ From what a torment I did free theeâ⬠. As a result, Ariel feels indebted to Prospero even though he deserves the freedom.à Prospero even threatens him, ââ¬Å"If thou more murmurââ¬â¢st, I will rend an oak/ and peg thee in his knotty entrails, till/ Thou hast howlââ¬â¢d away twelve winters.â⬠à Thus, Prospero uses Arielââ¬â¢s memory/history and induces guilt and fear of physical torment to manipulate and have authority/control over the spirit. Although, Ariel and Caliban are both subjected to Prosperoââ¬â¢s servitude, they are different. Ariel calls him ââ¬Å"noble masterâ⬠out of fear and loyalty, Caliban curses Prospero, saying, All the infections that the sun sucks up/ From bogs, fens, flats, on Proper fall.â⬠Prospero respected and treated him favourably, to gain his loyalty. But once Caliban tried to rape Miranda, Prospero took tyrannical methods of punishment; threatened his authority on the island and imprisoned him. Even though, condemned to a life of slavery and misery, he is able to disobey his orders and challenge his authority with the history of his life. He is able to attest his own story and curse Prospero to be the tyrannical oppressor like his mother, Sycorax. Nevertheless, Caliban and Ariel are clearly inferior to Prospero but ironically both their histories are similar to Prosperoââ¬â¢s. Ariel was captured by Sycorax who then was freed by Prospero, but only to become enslaved again. Caliban was an offspring of Sycorax, and was the rightful ruler of the island. He lost his realm by Prospero, who was also ironically overthrown by Antonio. Shakespeare has used a system of mirrors to parody the same themes/situation. Prospero through his powers has Ferdinand and Miranda under his control. Using them as commodities, in order to attain and solidify his position. Ferdinandââ¬â¢s servitude to Prospero was like ââ¬Å"wooden slaveryâ⬠, but for Mirandaââ¬â¢s sake he is this ââ¬Å"patient log-man.â⬠Miranda and Ferdinand believe each other were destined to meet, when in fact Prospero orchestrated their falling in love from the start.à Prospero catalyses a rebellion against himself with the purpose of bringing the couple together, and in the end being able to gain his position back as King of Milan. The conflict between moral order and chaos is an important notion that shows the social hierarchy and civilisation. In the opening scene with the chaos of the storm, it foreshadows upheaval and chaos. It also reinforces the idea of corruption of moral/social order, with which it must be inverted to harmony, peace, restitution and forgiveness. The shipwreck in Act 1 shows how the Boatswain rejects the social authority order and commands the King and Noblemen, as if of higher power/status. This change of power foreshadows trouble yet it also shows the control he has over the ship. It is a time whereby, social rank does not exist and that despite their rank they are still subjected to nature. This also brings up the themes of Art versus Nature and the transitions of two different worlds. Trinculo and Stephano may be constructed as fools but they are still constantly endeavouring to change their fate, wishing to take over the island and initiating actions that will bring this about. But as Caliban sought to retain his individuality and freedom he again falls into the same mistake and reorients himself into this new hierarchy. Stephano and Trinculo seem to grow in power and authority by reducing Caliban to their state of drunkenness. His mock-kingship is a shadow of his former sovereignty on the island, and it proves Prosperos view of him correct; a natural servant. This inversion of moral order seems places Stephano and Trinculo on the top of the social hierarchy, being ââ¬Å"king oââ¬â¢thââ¬â¢isleâ⬠. Throughout The Tempest, notions and themes are presented through Shakespeareââ¬â¢s representation of imaginative journeys. It shows the true nature of humanity and Art; the need for control and authority in order to maintain peace and harmony; and the social and political hierarchy. Ultimately, it is true that Prospero is all-powerful, having the authority to control all events on the island with the purpose of restoration and order.
Wednesday, November 13, 2019
The American Dream in A Raisin in the Sun :: A Raisin in the Sun Essays
A Raisin in the Sun is a play written by Lorraine Hansberry. The primary focus of the play is the American Dream. The American Dream is oneââ¬â¢s conception of a better life. Each of the main characters in the play has their own idea of what they consider to be a better life. A Raisin in the Sun emphasizes the importance of dreams regardless of the various oppressive struggles of life. Primarily, in A Raisin in the Sun Walter is an example of one struggling to achieve their dream or desire. Walter serves as the hero and villain of the play due to the actions he takes revolving his dream. ââ¬Å"Walter, who firmly believes in the American Dream of economic independence, wants to own his own business, and a liquor store, because he despairs over what he perceives to be his inability to support the family and to provide for his sonââ¬â¢s futureâ⬠( __ __ ). Walterââ¬â¢s dream is to be sole the provider for his household and give his family a better life. He plans by doing this through a liquor store investment with the insurance money given to Mama from Big Walters death. ââ¬Å"In the play Walter loses much of the insurance money that he planned to invest on a liquor store to a con artistâ⬠( ___ ___ ). Walterââ¬â¢s decision on investing in a liquor store turns out to be a horrific choice. In the play although Walter is regretfully deceived and l ooked down upon as a result of the liquor store ambition, he makes up for it by at the end finally reaching his manhood. During the time of the play the husband of the family is mainly the sole provider for the family. In the case of the play, Walters mother is the sole provider for the family. Walter strives to be the ââ¬Å"manâ⬠of the house.ââ¬Å"A job. (Looks at her) Mama, a job? I open and close car doors all day long. I drive a man around in his limousine and I say, ââ¬Å"Yes, sir; no, sir; very good, sir; shall I take the Drive, sir?â⬠Mama, that ainââ¬â¢t no kind of job. That ainââ¬â¢t nothing at all. (Very quietly) Mama, I donââ¬â¢t know if I can make you understandâ⬠( Hansberry , Pg.73). ââ¬Å"Walter minimizes the position of a car driver because to him it diminishes his manhood and his sense of individual worth.
Monday, November 11, 2019
Taking Advantage of People
Throughout history, religions have been created and still today continue to be created. Most people have a common faith that they have inherited from their ancestors; they have and always will practice their religion as long as it seems to be in their favor. Some people go to church to cleanse their conscious of the naughty things theyââ¬â¢ve been doing and fear the wrath of their god. Others may have a lot of things going their way and they want to thank their faith in religion for these blessings. Other people might be in a situation where life has handed them hardly a morsel of luck or faith; they may also blame a god for their misfortune or stop believing in religion altogether. These people would be in a prime condition to find faith. Finding faith is a reason why religious studies and practices are so intricately different. People take what they have been told and they mix these views with their own personal life experiences to create an ideal trust in someone or something. Sometimes people can believe in someone and take their words as the words of god. To do this they have to trust and hold such a person in the highest respect. In return the person who is in supposed contact with God must value this trust and use it to spread their beliefs. This relationship usually works out quite nicely for the people in such a bond. They find a trust in each other and each gain the ability to use one another. In the 1930ââ¬â¢s a relationship like this spawned in Detroit, Michigan. Wallace Fard, the leader of a new psuedo-Islamic religion, became acquainted with Robert Poole, a southern migrant with an already growing discontent of self status. Robert Poole saw a rope of faith hanging from Wallace Fard. He became his best friend and in time Fard taught Poole every detail of his Nation of Islam. Fard even declared himself Allah, or God, and disappeared, leaving Robert Poole with a new name and title that would make him the leader of the religious group. Pooleââ¬â¢s new name became Elijah Muhammad, meaning the prophet messenger of Allah. He took the role as leader of what was left of the Nation of Islam and moved the headquarters to Chicago, IL. In Chicago, Muhammad set up Temple No. 2, igniting a spark of religious flame that continues to burn today. The Nation of Islam possesses characteristics like all other religions, holding the faith and continuing to gain support from both old and new Black Muslims (Encyclopedia of African American Culture). Just like every other religion, the Nation of Islam has doctrines. These doctrines were set down and enforced by Muhammad. A great portion of the Doctrines were copied directly from Orthodox Muslim tradition. Practices such as eating only one meal a day, praying five times a day to their sole god Allah, and reading their holy Koran daily are all a part of the Nation of Islamââ¬â¢s rituals. To add to this strict regiment, it was also necessary to separate oneââ¬â¢s need for cosmetics, drugs, alcohol, and any other vices created by the white man. This scorn for the white man or ââ¬Å"white devilâ⬠as Muhammad would have referred to them, is a profound emotion underlying the basics of his religion. It would be wise to note how much hate is tied to the Nation of Islam. This hate can be used as an avenue of gathering. It gives a nucleus of discussion and reflection that its members can all relate to. The members are found to be highly racist: they believe in a total separatism of all other cultures, specifically Caucasians. Only black men and women are welcomed. The current leader Louis Farrakhan follows Muhammadââ¬â¢s teachings to the word. He believes that Elijah Muhammad was the prophet of Allah and that all of his teachings were the words of Allah (Esquire). Elijah Muhammad held a tight grasp on his followers. He saw that no one in his organization was socially outcast. In fact, the practitioners of his faith were all law-abiding citizens that rid themselves of all debt. This quality was a genuine blessing in the eyes of most African Americans in the late 1900ââ¬â¢s. It is highly respectable to not owe money to anyone; it shows a sign of competence in a personââ¬â¢s ability to provide for their family. The ability of Elijah Muhammad to reform broken men and women was an attractive power to a culture in America that had been waiting for an avenue out of the lives they were already stuck in. The separatist attitude of the Nation of Islam is a direct repercussion from the views of racist white supremacy groups. After admitting to yourself that this nation was founded on the ideas of rich white slave holders, you can understand the demeanor that these Black Muslims carry towards the white ace. Instead of fighting the discrimination they were receiving by pacifistic ways they chose instead to fight the social structure head on. Just like the racist groups that were making African Americansââ¬â¢ lives so hard, they too sought segregation. This belief comes from the stories of human history that Muhammad fed his followers. The story tells that in the beginning Allah created the black human race. This ââ¬Å"superiorâ⬠race of humans held all the power and knowledge to rule the world. Somehow a mad black scientist created the white race, a cruel and deceiving race. They then took the power from the black people by tricky and unjust ways. ââ¬Å"God gave the white race the right to rule for 6,000 years. That rule is terminatingâ⬠¦Ã¢â¬ (Muhammad, Elijah). Allah then granted them this power, allowing white men to rule the world for the next 6,000 years. According to the Nation of Islam this power transfer happened about 6,000 years ago. Now that the time had come for Allah to help the black race take back the power they deserved, Muhammad was preparing for war. This belief is where the Nation of Islamââ¬â¢s Muslims and the Orthodox Muslims differ. It also seems to be a magnetic force that ties the followers together with dignity. It would be appealing to anyone to be a part of a master race of humans. It is the same technique that created so many Nazi party followers of Hitler. Muhammad is plainly creating the belief in a hierarchy of races where the black man is on top. This position as ruler is a justifiable desire, especially considering the state of African Americans in Americaââ¬â¢s social structure halfway through the century. It would be a Godsend to be moved through such ranks of power and it was this miraculous transition of power that appealed to the minority culture. Elijah Muhammad created an avenue for African Americans to redeem themselves from the white prejudice by becoming a more respectable human. Besides Muhammadââ¬â¢s cries for black supremacy and a total separation from the United States, the man actually enhanced the quality of life of his followers (Newsweek). In 1940, Elijah Muhammad was arrested for draft evasion. He ironically pled that his religion kept him from fighting the war. His time spent in jail turned out to be a pivotal point in his ability to hold a tight grip on the faith of his followers. In jail he acquired a number of converts. In the 1940ââ¬â¢s prisons were full of convicts that were full of hate for the white man, who had imprisoned them under his white laws. It was simple for Muhammad to turn the anger of these convicts into hope. He filled the men in jail with a pride in their heritage and encouraged them to express their pride to the outside world. His most famous convert was a man named Malcolm X. Beyond Malcolm X there were many other convicts that became peaceful, law abiding citizens. Muhammad took junkies and healed them of their habit. His words gave hope to a community that has been down-trodden since it arrived over 200 years ago. A driving will and determination flowed from him into the characteristics of other Black Muslims. The Black Muslims created an empire that Elijah Muhammad once controlled (Time). The Nation of Islam has grown proportionally well since its origin in the early twentieth century. Today it is led by a man named Louis Farrakhan. ââ¬Å"When he called the African-American community to participate in a ââ¬Å"Million Man Marchâ⬠on Washington, D. C. , 400,000 respondedââ¬âtwice the number who walked with Martin Luther King Jr. in 1963. Unlike Dr. King, everything Farrakhan said was dedicated to Allah. â⬠(Staff) The numbers of members of the Nation of Islam has not declined, but it is not as powerful of a presence as it used to be when Muhammad was alive. Louis Farrakhan believes that Elijah Muhammad is alive and well on an alien ship that he has said he has visited. It is often noted that the police were threatened by the quality of people that were Black Muslims. They said it made them feel uncomfortable because these citizens were all flawlessly law abiding. They held the highest moral standard and were presentable for any occasion. This power to impress society with your presence was another drawing force for new recruits. It seems that most any person would want to feel valued and respected. The Nation of Islam was offering this in exchange for a complete conformity to their beliefs. The inner social structure of the Nation of Islam was very self aware and efficient. The members all shared a close family bond to one another. This feeling of belonging is a natural human desire. The men and women of the organization were all very welcoming toward any prospective member. An alliance in a world that looks to be out to ruin you is a must. The Nation of Islam attracted idolized men such as Muhammad Ali, a world famous boxing champion. Having professional role models in your religion is a strong reinforcement that you have made the right decision. In life humans look to each other to figure out what they are doing. This ricochet of dependability is one reason why we have clubs and organizations. People get together and look for a common ground on which they can stand. Elijah Muhammad gave African Americans the common platform of racism to stand on. It was easy for them to reach this common ground because this is the same platform that countless white Americans had been espousing from the moment the Africans arrived. Elijah Muhammad had reversed the effects of racism to create a unifying force that struggling black men and women could reach for. He provided an opportunity to take a life that looked meekly respectable and turn it in to a self sufficient unit of hope. He turned prison convicts into upright citizens. Muhammad convinced drug addicts to give up their vices in the name of Allah. He helped people get their finances back on track. In his struggle to create his dream of unified separate black nation, Muhammad had found a way to turn struggling bums into men. Although Elijah Muhammad is dead today, his legacy still continues to thrive under the leadership of Louis Farrakhan. It is not an Orthodox Muslim religion but it still values the cleanliness and self improving values of the Muslim faith. The Nation of Islam is actually a sharp mixture of all religions tied together, becoming separate from any of the religions it is based off of. It is fresh starting ground for people who have been looking for a new faith that seems to be headed in their direction. Unlike Christianity, Buddhism, or Mohammedanism, Black Muslims have the belief that they are a special breed of human that is designed to rule the world one day. Once its members are convinced of this prophet it is easily understandable that they would aspire to belong to such an organization. It is empowering to be told that you are a part of the master race and that in a short time you will be in direct contact with your creator, who will show you the one avenue to providence personally. No other mainstream religion preaches a life that is in any way superior to another manââ¬â¢s, they all share a bond of unifying equality. It is easy to see that the so-called equality that the African Americans have been experiencing is not quite equal at all. This gives rise to a desire to be on top, a desire conveniently supplied by Elijah Muhammad. When analyzing the history of religion it is acceptable to view them all as a righteous path to self-improvement. The Nation of Islam contained all the necessary functions to make its members stand out and shine in a society that had constantly dulled the significance of the African American. Among many reasons, the Nation of Islam was a source of hope to struggling men and women with the desire to better their position in life. The Nation of Islam created a system that was bound to be self sufficient. ââ¬Å"Islam holds that all humans are born with a predisposition to Islam; it is part of their innate nature. The human problem is thus the forgetting of oneââ¬â¢s inborn tendency to follow Allahâ⬠. (Fisher, Paul) This unexplainable phenomena graced the Nation of Islam with a little bit of weight to throw around. It also supplied a strong presence that still impacts the religious decisions of Americans today (Islam). The Nation of Islam was a power because of its numbers. It had the ability to draw crowds and keep them. Something in the message that Elijah Muhammad carried seemed to pull African Americans into his following. He had found what people wanted to hear. He used racism to strike an angry chord of passion in his fellow Black Muslims. This passion gave him the driving power to unify his people and start a religion that cannot be denied credit for its ability to improve life. The basic tenants of this religion are transposable to a correct way of living. All aspects of their life seem to be in control, making it a model religion to follow. It is this control that has made the Nation of Islam flourish. Elijah Muhammad controlled his followers and unified their cries for a better life. The control he kept was valued by onlookers hoping that they could have such control over their own lives. This undercurrent of faith, although marred by racism and separatism beliefs, is powerful enough to continue attracting numbers of followers in the hope to make their lives better.
Friday, November 8, 2019
Content Marketing Editorial Calendar How to Get Organized (Template)
Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dontà have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that theà number one way to get traffic is throughà the very habits that an editorial calendar will help us develop- organizationà and consistency. However, a lot of marketersà still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using aà paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digitalà Content Marketing Editorial Calendar When you're ready to upgrade, a tool like à can provide a fully digital solution, connectingà your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We oftenà hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketingà format that involves the creation and sharing ofà media and publishing contentà in order to acquire customers. This information can be presented in a variety of formats, including news, video,à white papers,à e-books,à infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It'sà marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that isà 100% committed to helping its audience. Ità provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice worksà great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visitsà their site will purchase a Weber grill?à Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is Aà Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Contentà marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. Theyââ¬â¢re essential tools for planning ahead and sticking to deadlines. Without them, itââ¬â¢s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know whoââ¬â¢s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesnââ¬â¢t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, itââ¬â¢s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isnââ¬â¢t actually a marketer. If this situation sounds familiar, stick with us through this post. Weââ¬â¢re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what youââ¬â¢re going to do before you do it. As we like to say at , ââ¬Å"plan your work, then work your plan.â⬠When it comes to planning, too many content marketers just wing it. ââ¬Å"Winging itâ⬠isnââ¬â¢t a real editorial strategy, though. It leads to creating directionless content that doesnââ¬â¢t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content youââ¬â¢ll create. Why youââ¬â¢re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team memberââ¬â¢s workflow. And thatââ¬â¢s just scratching the surface. Letââ¬â¢s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinsonââ¬â¢s Law, ââ¬Å"work expands to fill the time available for its completion.â⬠Without constraints, people take as much time as they have to get their work done. This isnââ¬â¢t necessarily because theyââ¬â¢re lazily, but because itââ¬â¢s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, weââ¬â¢re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, itââ¬â¢s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring theyââ¬â¢re enforced, results in more content getting created. Itââ¬â¢s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and theyââ¬â¢re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they arenââ¬â¢t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place canââ¬â¢t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. Thatââ¬â¢s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools youââ¬â¢re likely using to help you get more organized and save more time. Here are someà examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if youââ¬â¢re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You donââ¬â¢t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profilesà or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lostà and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their lossà and your advantage. The content marketers that dedicate themselves to great planning and content creationà will always come out ahead. Good luck! Ready to manage your marketing with ?à Start a free 14-day trial or schedule a demo now.
Wednesday, November 6, 2019
Music industry as a cultural industry
Music industry as a cultural industry Introduction The music industry normally deals with production and selling of pieces of music. It encompasses artistes, the firms and experts who produce and sell the recorded music. There are also concert promoters and agents, entertainment legal representatives, musical device producers, among others.Advertising We will write a custom report sample on Music industry as a cultural industry specifically for you for only $16.05 $11/page Learn More The term cultural industry refers to a range of establishments that generate, deal out and trade in merchandise that downrightly fall under imaginative arts. Examples of such merchandise include music, films and publications, among others. A cultural industry is normally a broad grouping of a given form of production. For instance, a music store selling records and albums provides work for salespeople, administrators and customers. The trade of these products relies on other cultural industry dealings. Musicians hav e to carry out their recordings, distributors need to vend the music and recording studios have to do their part. Firms tasked with production of all needed equipment like tapes and compact discs, among others are also counted in this industry. Music industry as a cultural industry Cultural creations are usually holders of distinctiveness, standards and significance and aspects of economic and societal improvement. The preservation and back up of cultural multiplicity directs to the promotion of the development of cultural industries that have the capability to cause an impact on a local and international scale. Cultural entities, as mentioned earlier, create and deal out cultural commodities or services which at any instance are deemed as a definite quality, exemplify and put across cultural expressions, just like music and its other related compositions. The music industry is already one of the most vibrant fields of the global economy and trade and is bound to grow even more with time, providing new business sides especially to the developing economies of the world. Any form of music that is produced in any given setting normally mirrors that societyââ¬â¢s way of life and practices, which is basically their culture and ways of life. This music also serves to form that society by way of the practices of homogeneity and commoditization, coming up with commodities rather than subjects.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The cultural industryââ¬â¢s aim is to meet the populaceââ¬â¢s entertainment requirements just like the music industry. Normalized creations were initially obtained from the requirements of the end users and this is the reason as to why they usually encounter little or no resistance at all. In the real sense, a sequence of operation and retroactive requirement is fusing the music industry ever more firmly. Through the normali zing of these requirements, the industry is influencing its productsââ¬â¢ consumers to yearn for them even more. The end result is that mass production supplies a mass marketplace that diminishes the distinctiveness and likes of the particular end users who are as exchangeable as the commodities and services they require. The underlying principle of the premise is to enhance the liberation of the targeted end user from the oppression of the producers through the induction of the consumer to query given ideas, much in the same way as normal culture or the cultural industry. This form of clarification is intended to bring out pluralism. Anything that is made up by an individual is a manifestation of their efforts and an implication of their objectives. There is also a utilization value, which is normally obtained from the use. This is the case for both musical products and the general human cultures and ways of life. The trade worth for music usually is a reflection of its use and the state of the marketplace in question. The cultural industry blends the ancient and the recognizable in todayââ¬â¢s world to come up with fresh and innovative creations. The same is the case with the music industry. In almost all the sectors involved, commodities that are meant for the use by masses and which themselves are responsible for their acceptance are normally produced to a large extent in accordance to a plan. The sectors by themselves have similarities in their framework and mostly bond into each other, resulting in an almost complete set up. This is as a result of modern-day technological abilities and cost-effective and organizational absorption. The cultural industry deliberately assimilates its subjects from the top. It compels the specialties of high and low abilities that are set apart for thousands if not millions of years, the same way as the music industry. The importance of high art is devastated by assumption concerning its effectiveness, the importance o f the lower passes away with the progressive limits inflicted on the defiant confrontation intrinsic within it as much as societal control is not present in entirety.Advertising We will write a custom report sample on Music industry as a cultural industry specifically for you for only $16.05 $11/page Learn More The masses are normally a thing of maneuver, an accessory of the whole process for both the cultural and music industries. The targeted end user is not actually the king; he or she is actually the object. This is despite the fact that the culture industry indisputably hypothesizes on the cognizant and incognizant state of the millions in the direction of which it is sent. Music normally spreads through the mass media like radios and television sets. The term mass-media that was in particular set up for the cultural industry and serves to imply an undamaging ground or venture. The cultural industry uses wrongly its concern for the populace in a bid to replicate, buttress and build up their frame of mind, which it believes is certain and unalterable. The way through which frame of mind might be transformed is left out all through. Just like in music, the targeted populace is not the gauge but the operation principles of the culture industry, nevertheless, both these industries can barely be in place minus being accustomed to the targeted masses. The cultural goods and services of both the music and cultural industries are ruled by the standard of their recognition as worth, and not by their being in possession of explicit substance and harmonious set up. The whole application of the cultural industry with the gain motivation is the same for the music industry. From the time when these industries first started to eke a living for their originators, there has never been looking back. In those times, gains were sought indirectly unlike later times and presently when the profit drive is not hidden in any way. The independence of work of art like music was then corrupted by a combination of aspects and was normalized by the culture industry, the deliberate input of those in control notwithstanding. This was actually in a bid to land fresh opportunities for earning foreign exchange for various nations, but the major focus was in the first world nations at the time. The opportunities that these people had gotten accustomed to turned out to be more and more unstable as a consequence of the same application procedure which by it meant the culture industry was to continue with its all-pervading principle.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just like music, culture in the real sense did not just contain itself to people but it at all times concurrently made an objection in opposition to the frightened associations under which they operated, and thus lived by them. Cultural bodies characteristic of this industry are not commodities any more, they are goods and services entirely. This budge definitely calls for completely new experiences. In the end, the cultural industry does not need to straightly be after the gains from which it arose. All the mentioned curiosities have ended up being externalized in their ideologies and have made themselves free of the persuasion to sell the cultural commodities which must be consumed up in the end anyway, for both these industries. These industries turn into public relations in utter disregard for specific entities or saleable commodities. Brought to the fore in this is a broad serious compromise, adverts made up for humanity, such that in the end each commodity of the industries tu rns into its own classified commercial. Nonetheless, all those qualities which initially stamped the alteration of literature into a product are upheld in this course. Both the music and cultural industries have their metaphysics, a set up of firmly conventional fundamental categories which can be brought together. What stands up as progress in both these industries as the relentlessly new which it provides is usually the disguise for an everlasting similarity; universally the alterations conceal a frame which has varied just a bit as the profit push factor itself from the initial instances. This means that the term industry is not to be taken for its literal meaning. It best refers to the normalization of the thing itself and not entirely to the production process. The aforementioned case prevails even in music, which is a core segment of the culture of any community or society, and the production course is similar to the technical forms of action in the broad division of labor and use of all machinery and other equipment involved. Just like the cultural industry, the music industry is majorly in place for the service of third persons, upholding its attraction to the diminishing distribution progression of funds, to the business from which it came into existence. Its main principle is about the use of the star method whose main operation principle is that the more inhuman its ways of maneuver and substance then the more meticulously and effectively the industry develops apparently great individuals and operates like a well-oiled machine. The cultural industry is industrial more in a sociological aspect in the integration of industrial forms of association even though nothing is physically produced. The idea of technique in the cultural industry is similar with technique in music production. The idea behind all these is mainly the internal organization of the object or commodity itself. Both these industries locate ideological back up accurately in so far as t hey effectively protect themselves from the full impending of the techniques embodied in their outcomes. They operate in a parasitic manner, from the practice of the substance production of commodities, with no regard for the requirement to the inner inventive whole entailed by its practicality. Both the music industry and cultural industry share the idea of aura, the being there of that which actually is absent. The culture industry does not counter poise another standard to that of aura, but somewhat by the reality that it preserves the festering aura. The same is the case with the music industry and by these means they bring to the fore their own ideological misuses. Conclusion It has in recent times become normal among cultural and musical top of the ladder persons as well as sociologists to caution against downplaying their specific industries at the same time emphasizing the great significance of these fields to humanity. As matter of fact, these industries are vital and whoev er ignores them would be really naà ¯ve. However, there is a misleading gleam concerning the caution to take them seriously. Due to the fact that these industries are majorly social, inquisitive queries about quality, about truths or falsehoods and about the aesthetics of the products from these fields, are usually suppressed. People raising these queries are pointed the finger at of seeking refuge in egotistical mystery. It would be wiser to initially point to the twofold implication of significance that slowly finds it way in without being seen. As much as it touches the lives of many individuals the purpose of something is not an assurance of its particular quality. The bringing together of aesthetics with enduring communicative elements should lead art work like music and general culture to the right place in disagreement with artistic snobbery. The significance of the music and cultural industries in the divine formation of the masses should be no exemption for suggestion on t heir legitimating, their crucial being and least of all by a discipline which perceives it to be practical.
Monday, November 4, 2019
State corportate crime Essay Example | Topics and Well Written Essays - 500 words
State corportate crime - Essay Example Dailmer-Benz came into existence in the year 1926. It was mainly because of the Nazi Partyââ¬â¢s help the company was successful to make a rapid growth in the world market. Warfare was the main thing which helped the company in its business. In any case, the company took a safe side of an opportunist organization during the World War II. This is why it was successful in remaining untouched even in the time of Allied Forceââ¬â¢s recurrent bombing. As far as we can know from the companyââ¬â¢s history, labor exploitation had reached to its zenith during this time and the most unfortunate Jews were the preys to that situation. On the other hand, some American corporations were too clever to stand by both the Americans as well as the Nazis. This was done for the fulsome benefit which they had prospected in the warfare. We get two of the major American automobile companiesââ¬â¢ name in this context; they are: General Motors and Ford. Expansion was an ever going process for these companies from the early 1930ââ¬â¢s. But, with the beginning of World War II, they realized the golden chance to make the best use of the troublesome market. Many of us will be shocked to know about their deeds in that period. Ford and General Motors were directly involved in helping the Nazis in the warfare. Both the companies supplied 90% of the vehicles, especially trucks, used by the Nazi Army. There were two types of trucks which were built by these corporations. They were the ââ¬Å"muleâ⬠trucks and ââ¬Å"heavy-dutyâ⬠trucks. Nazi German Eagle was an award which was given by the Nazis for any help or patroniz ing from somebody or some organization. It will almost unnerve us to know that the very first person to get this award was the Chief Executive of Ford, although being an American company. The nation America was fighting against the Nazis to save the lives of Jews and
Saturday, November 2, 2019
Conversation Topics for business occasions Essay
Conversation Topics for business occasions - Essay Example Awareness of these goals provides the subordinates with a direction so that they can equip themselves with the skills required to be eligible for the opportunities lying ahead. The subordinate should particularly try to ask the boss how he/she would be involved in the project. The subordinate should try to consent with the boss over the basic approach and standards. The subordinate should share with the boss what he/she thinks the ideal approach is and then he/she may ask the boss for input. ââ¬Å"Be sure you understand upfront what the guiding principles are for the work ââ¬â not just the tactical elements. These principles are what you should be discussing with your bossâ⬠(Chatman cited in Gallo, 2011). In addition to that, the chances of subordinatesââ¬â¢ consideration for those opportunities by the boss are enhanced because the boss has already discussed the plans with them. A very good and informative topic of discussion is technology. Discussing latest technologic al research and products with a boss not only sets a good impression upon the boss, but also forms a very interesting topic of discussion. These days, with the pace of technological development being so fast, there is a lot to discuss. Subordinates can discuss the innovative features of the latest gadgets, draw comparison between the newest and the old models of gadgets, discuss whether a particular gadget is worth investing money in or not, and most importantly, whether a certain gadget can be used to improve the business they are concerned with in some way. Business meetings are very suitable occasions to discuss innovative ideas in. Subordinates can suggest to a boss how the use of a new gadget can help them in the business operations, and how it can be integrated into the organizational culture. This impresses upon the boss that the subordinates are very knowledgeable, hard working, and can contribute to the development of the organization. Politics might be a good topic of disc ussion with a boss in a business meeting provided that the subordinates can consent with the bossââ¬â¢s opinion and show respect for his/her views. Nevertheless, it is a risky topic to discuss with a boss because many people have emotional connections with their political parties and when they discuss politics, they indulge into a heated argument with the critics. If this happens between a boss and a subordinate, it is not good for the relationship. While discussing politics, it is recommendable for the subordinates to first listen to the bossââ¬â¢s stance, if they can agree with that, they should discuss it; if they cannot, they should either remain silent or try to change the topic articulately. Every topic that is discussed in a business meeting between a boss and the subordinates does not necessarily have to relate to business. Sports is another very interesting and engaging topic to discuss with a boss on a business meeting. Meetings are wonderful occasions for discussing sports because the boss and the subordinates are having a one-to-one discussion, and have sufficient time to discuss such things. This is different from the daily interaction that happens in the office which is constrained by limited time and pressure of work. ââ¬Å"During the frenetic work week, they encounter the boss as the source of discipline, assignments, occasional reprimands and, typically, very little personal chit
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